Sports activities agent Wealthy Paul joins former Nike execs to start out advertising company Undertake

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Sports activities agent Wealthy Paul appears on after the sport between the Miami Warmth and the Charlotte Hornets at American Airways Area on March 11, 2020 in Miami, Florida.

Michael Reaves | Getty Pictures

Rich Paul, the sports activities agent finest identified for representing NBA star LeBron James, has joined former Nike executives to start out a minority-owned advertising and inventive company named Undertake.

The agency goals to assist firms within the sports activities and wellness trade increase their audiences by way of model advertising. Among the many Nike alumni partnering with Paul is David Creech, who led product and model design for the shoe vendor and Michael Jordan‘s firm.

Creech advised CNBC Undertake will concentrate on model constructing in order that firms can higher relate to athletes and shoppers. Undertake will cost an agency-marketing payment for his or her companies.

“There’s this chance we imagine that exists within the sports activities and wellness area that we are able to are available, establish and uncover market alternatives,” Creech advised CNBC in an interview.

Creech has labored on branding for athletes together with Tiger Woods, James, and Kobe Bryant. He’ll lead the design, model, and product division at Undertake. Nicole Graham, who served as vp of worldwide model advertising at Nike, will head technique and model, and Josh Moore, one other Nike veteran, will oversee digital and design.

David Creech, co-founder of selling company Undertake.

Supply: Undertake